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What is a Bluetooth tag

2025-07-04

At a time when the Internet of Things technology is booming, Bluetooth tags, as an emerging smart device, are gradually entering people's field of vision and showing strong application potential in many fields. With the unique advantages of Bluetooth technology, it brings a new solution for item tracking, positioning and management.


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Basic definition of Bluetooth tags


Bluetooth tags are electronic tags based on Bluetooth technology, usually composed of miniaturized integrated circuits, Bluetooth modules, batteries and antennas. It communicates with smartphones, tablets or other Bluetooth devices via Bluetooth to achieve data transmission and location tracking. Bluetooth tags can be attached to various items, such as keys, wallets, suitcases, goods, equipment, etc., to facilitate users to monitor and manage these items in real time.

 

Working principle of Bluetooth tags


Bluetooth tags mainly use low-power Bluetooth (BLE) technology to establish connections with surrounding Bluetooth devices by continuously emitting Bluetooth signals. When the distance between the Bluetooth tag and the device changes, the device can receive changes in signal strength and estimate the location of the Bluetooth tag. This positioning principle based on RSSI (signal field strength indication) is similar to the satellite positioning system, except that the "satellites" here are replaced by Bluetooth tags and surrounding Bluetooth devices.


Specifically, Bluetooth tags will broadcast their unique identifiers and other related information regularly. When the surrounding Bluetooth devices receive these signals, they will transmit them to the background server or mobile phone application. The background server or mobile phone application calculates the specific location of the Bluetooth tag through the positioning algorithm based on the received signal strength and the known location information of the Bluetooth device.

 

Application fields of Bluetooth tags


Item tracking and anti-lost


One of the most common application scenarios of Bluetooth tags is item tracking and anti-lost. Users can fix Bluetooth tags on items that are easy to lose, such as keys, wallets, suitcases, etc. When the item leaves the set range, the smartphone paired with the Bluetooth tag will sound an alarm to remind the user that the item may be lost or stolen. In addition, if the item is lost, the user can also view the last location information of the Bluetooth tag through the mobile phone application to help find the lost item.


Asset management


Bluetooth tags also play an important role in enterprise asset management. Enterprises can stick or fix Bluetooth tags on various assets, such as equipment, vehicles, goods, etc. Through Bluetooth tags, enterprises can track the location and movement of assets in real time, optimize asset utilization, reduce rental costs, and prevent asset theft. For example, logistics companies can install Bluetooth tags on goods to keep track of the transportation location and status of goods in real time and improve transportation efficiency.


Indoor positioning and navigation


Bluetooth tags can also be used for indoor positioning and navigation. In large indoor places such as shopping malls, airports, hospitals, and museums, by deploying a certain number of Bluetooth tags, users can use devices such as smartphones to receive Bluetooth signals to achieve indoor positioning and navigation. For example, in a shopping mall, users can view their location and information about surrounding stores through mobile phone applications and quickly find the store they want to go to.


Electronic price tags


In the retail industry, Bluetooth electronic price tags are gradually replacing traditional paper price tags. Bluetooth electronic price tags are connected to the backend server via Bluetooth, and can update the price, name, style, color and other information of the product in real time. This not only avoids the tedious process of manually replacing paper price tags, but also improves the accuracy and timeliness of price updates. At the same time, Bluetooth electronic price tags can also be integrated with inventory management systems to reflect the inventory status of goods in real time, helping retailers to better manage inventory.

 

Advantages of Bluetooth tags


Low power consumption


Bluetooth tags use low-power Bluetooth technology, and the battery life is long, generally up to several years. This makes Bluetooth tags suitable for long-term use, without the need to frequently replace batteries, and reduces the cost of use.


Small and light


Bluetooth tags are small in size and light in weight, making them easy to carry or attach to items. It does not have much impact on the use and appearance of items, and users can easily install Bluetooth tags on various items.


Low cost


Compared with other positioning technologies, the cost of Bluetooth tags is relatively low. This gives Bluetooth tags a clear advantage in large-scale applications, and companies can track and manage a large number of items at a lower cost.


Strong compatibility


Bluetooth technology is a widely used wireless communication technology, and almost all smartphones, tablets and other devices support Bluetooth functions. Therefore, Bluetooth tags can communicate with various Bluetooth devices without the need for additional hardware device support, and have good compatibility.

 

As a smart device based on Bluetooth technology, Bluetooth tags have a wide range of application fields and significant advantages. With the continuous development and popularization of Internet of Things technology, the application prospects of Bluetooth tags will be broader. In the future, Bluetooth tags are expected to play a greater role in smart homes, smart transportation, health care and other fields, bringing more convenience and security to people's lives and work.
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